L2 is the provider of Fuse™, an on-demand, web-based software that helps enterprises, agencies and printers produce highly effective marketing campaigns through direct mail, email and personalized landing pages.
We created this blog to provide you with relevant tips, best practices, resources and campaign examples that would help you achieve the 3 objectives our Fuse product was created for:
- Improve your campaign response rates
- Allow you to personalize your marketing collateral
- Reduce the time to launch your campaigns
For more information, visit us at www.L2soft.com or contact us at info@L2soft.com
About the writers
W.R. Printz
W.R. (known as Wrich to his friends…) has been in the Direct Mail Software game for the last 8 years, providing software solutions to Enterprise customers using an ASP model (hey, did I get all my sales points in? Sounds like an elevator pitch). Before that, I was a cog in the wheel of several very large corporations where I distinguished myself though sycophancy, obsequiousness, a voice that everyone thinks should be on the radio, and the willingness to do battle with the enemies of my corporate masters.
My current personal quest is to tie every single piece of mail done by enterprises to a unique URL.
Among my co-workers, I am best known for writing silly and embarrassing stuff to post on their bios and on the nametags I put on their cube walls. I like to see if they notice.
Jon Oakes
Jon Oakes was born in a hut in Botswanna to a pair of Anthropomorphic Grasshoppers. He failed to write his Bio, so W.R. is writing it for him, and it is sure to be changed……or is it? (cue dramatic music!)
(Here’s where Jon gives Wrich the hook…)
Stop the presses… I have arrived. Thanks for that intro Wrich and most if it is true. I am here, and really, I have always been here.
For my part I helped form L2 Solutions with a little bit of capital during the worst economic environment of our adult lives which allowed us to buy our precious $5.00 office chairs (thanks to the extreme surplus of office furniture in mid 2001) and built our first workstations out of spare PC parts in my garage (my wife still appreciates that I let go of all those obsolete motherboards). I also had to buy the coffee for the first 2 years.
3 years ago I came on board full time to help develop the sales plan and business development efforts. Now I have also taken on oversight of product management and continually meddle in marketing, or any other problem that catches my attention. A quality that has earned me some gratitude and no end of mockery.
Prior to L2, I worked at Fiberlink, a provider of secure remote access which has now gone through a pretty amazing business transformation into a managed security software business with a little bit of remote access thrown in. If you need remote access and security management all in one, check them out. www.fiberlink.com Ask for Steve Bell or Kris Hansen. They are good dudes.
Prior to that I worked at WorldCom, and yes, I know Bernie Ebbers and no, I didn’t see the complete and corrupt meltdown coming but I did manage to leave before the worst of it. I came to WorldCom by way of acquisition of CompuServe which was a great little company where I worked with great people whom I still keep in touch with. CompuServe makes me a little bit sad every time I think of how we could have changed the world of the Internet with just a tad more vision and a tad less conservitism. That’s where I met Wrich and thus the germination of an unquenched entrepreneurial need to build a successful business which he was able to use to talk me into starting L2 in about 5 minutes after a demo of the early version of our software at his kitchen table that Lawrence Suen gave. That demo showed the potential of what 1-to-1 marketing and automated creation of relevant messages could do.
Prior to all of this, I went to UCSB, met my wife Paula and we have two very cool kids (see below). All they know about L2 is that we have fun parties, go to movies and we all ‘work for our computers’. However, if you ask them, L2 is the best company in the world ever and I happen to agree with them.
This is Paula, Cara, Jon and Collin in 2002. The kids are quite a bit bigger now. I need to get a new picture.
By the way, as an extra incentive, if you email me and tell me you read this and are willing to show up at my office any weekday morning by 10am, I’ll buy you a cup of coffee at our local Starbucks. Only one cup of coffee per person and only the first person per day is elligible, pastry not included. If I don’t know you email me first. Offer expires once I delete this message. You can email me by looking it up here or going to www.l2soft.com and following the contact page.
Alan Mason
Exceptionally new to the technology industry, Alan has commandeered an Applications Engineer position assisting L2 in the support and implementation departments. Previously, he served as a law clerk in various small firms. Coming from a diverse assortment of issues at the various law firms, client interaction and relations allowed for a seamless transition to the L2 support division. Alan holds two bachelor’s degrees in Business Management and Political Science from Park College and University of California Riverside, respectively. He also holds a Juris Doctor from Santa Clara University School of Law.
Recently, Alan was promoted to a Project Manager role, or as W.R. likes to call it “An Assistant Deputy Vice President position”.
Joe O’Brien
Joe O’Brien was born in San Jose, and has lived in the area his whole life. After graduating from Santa Clara University with a B.S. in Mathematics and Computer Science, he came to work for L2.
He is currently working as an Applications Engineer. This involves building solutions for new and existing customers, and offering technical support and training.< [>Joe doesn’t normally refer to himself in the third-person.
