In cross media marketing, we are always looking for new ways to communicate with higher levels of engagement. With 3D being the latest hype in visual entertainment (movies), will it also be adapted as an ingredient of engagement for cross media marketing in the near future?

With the mass release of hi-def 3D TVs this summer, 3D commercials are probably already in the making. Imagine watching a TV commercial and having the product or the website URL popping out of the screen.

In conjunction with the upcoming Offset and Beyond Conference, the Printing Industries of America (PIA) is offering a free live webinar, “Selling Through the Storm.” It is co-hosted by L2, Inc and is presented by our CEO, Wrich Printz.

“What is the open rate?” The daunting question that never seems to go away. There is always so much stress over open rates with email campaigns. The obvious reason is the message will never be seen if people don’t open their emails. So we spend most of our time crafting a subject line that we hope would be appealing enough to increase the open rate by another 2%, totaling up to 4.5%.

Hi, my name is Jeremy Lee, an engineering intern at L2, Inc and currently an undergraduate at the National University of Singapore. Today, I am excited to share with you our new feature coming soon to our cross media platform, Fuse.

As the On Demand conference approaches in a few weeks, I would like to share the content of the presentation I will be giving at the conference.

The title of my presentation is, “Eating the Whole Whale”

So, what does “Eating the Whole Whale” mean, anyway? It conjures up some pretty strange images to say the least! A man, with a bib, knife fork and salt shaker stands on the beach of a deserted island, licking his lips and hoping that a passing whale will stop in for an instant lunch…that’s more the stuff of cartoons than…

I have recently posted a case study our CEO, Wrich Printz, had presented at the Cross Media West Conference last month. The case study explores insights on adapting, yielding successful results and pitfalls to watch for in cross media marketing campaigns.

I am honored to be a speaker at this year’s On Demand Conference. As the conference approaches, I just wanted to give everyone a preview of the topic I will be speaking about.
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“Eating the Whole Whale”: How to Sell and Support Multi-Layered Companies
Today, keeping your most valued client relationships requires the means to [...]

We are proud to announce the official integration of our cross media platform, Fuse, with USADATA. This initiative enables print and marketing services providers to more effectively increase their marketing reach with customizable Fuse applications.