The more things change, the more they stay the same. Well, not entirely.
You may notice some subtle changes to this blog. I’m no longer the host, for one. As of the end of October, I am bidding a fond farewell to L2 though I may still stop in here from time to time to muse [...]
I can’t speak about Sunday, because I was spending time with my husband; and I can’t speak about Tuesday, because I was in the office furiously working on our redesigned webpages (hopeful that we will be able to unveil soon). Monday was my time at DMA and I had the opportunity to attend a few [...]
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Well, DMA ‘06 is over and we’ve packed up our booth and taken our laptops home. It was an excellent show and we had the good fortune to be able to give everyone the opportunity to work the booth and talk to attendees since the show was practically held in our own backyard.
I have notes [...]
Via Seth, we are directed to Mouse Print, a site dedicated to the teeny, tiny disclaimers, product alterations, and outright deceptions practiced on the consumer through packaging… with the occasional bit of humor. Because this site is a blog format, you also get a good point/counterpoint discussion in the comments.
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More people are reading emails in their preview pane. Designing for that can be tricky.
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We know that good personalization can help in our pre-sale marketing efforts by increasing response rates, but after the sale, are we suddenly forgetting our customers’ names?
The Wynn Hotel in Vegas, according to Ben Mcconnell of Church of the Customer, is maintaining its personalization efforts throughout his experience. Now, granted, this is Vegas and they [...]
I’m not going to get heavily into this topic because, frankly, I lack the specialized knowledge to make a deep argument. However, it is a subject that concerns me. Actually, to be perfectly honest, the possible repercussions scare the whey out of me.
Some time ago now, Eric French, a blogger [...]
One of the great things about the new technologies being used for marketing is that they are often low-cost, allowing for a greater scope of creativity and testing. Good taste, however, remains in the purview of the marketer and is still, sadly, optional.
BL Ochman alerts us to an advertising scheme that has, at best, very [...]
