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Why I am not writing today

Did you know that Traian Basescu, the current President of Romania, was formerly the Captain of a huge oil tanker, The Biruinta? Neither did I. That is not the reason I can’t post today, however. No, the fact that my boss constantly looks up nearly useless information on Wikipedia and then [...]

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Facilitating Opt Out and Flogging Spammers

Very interesting. Potentially really cool for those of us tired of the ‘cheap meds’ and ‘free cable’ emails that we never asked to receive. And potentially very useful for real marketers who want an easy way to scrub their lists for specific campaigns.

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AdTech Report - Linking and Optimization… SEO

I’d been torn as to whether to attend this one or one on email marketing at the same time and I am extraordinarily glad that I went to this one. Mike Grehan was a very engaging and educational speaker.

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The Oldest Marketing Trick in the Book

Perhaps this is meant to inspire me to go buy a shirt for the poor guy.

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Email EyeTracking at the DMA Roundtable

Brittany and I attended a DMA Roundtable today with a discussion on eye tracking from a Marketing Sherpa report. On the way back into the office, we had a good time analyzing some of the conclusions from this discussion.

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Angry Customers are a GOOD Thing

Customers who give us feedback are our greatest joy and our most satisfying challenge.

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AdTech Report - Keynote - Relationships for a Rockin Life

I think this was probably the most valuable session I went to at AdTech and I am really, really hoping that I’ll be able to access video for it. In fact, I am hoping to be able to make many, many people watch it.

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AdTech Wednesday Report - It’s All About Targeting

A few introductory slides for this one but mostly couches and moderated discussion with some audience Q&A. The participants were from the NYT, Hyundai America and EchoTarget…

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