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Geotargeting as Personalization

We know that geotargeting works; it’s one of the simplest forms of personalization. You *may* be good enough to sell ice to eskimos, but why not make your life easier?

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My Love-Hate Relationship with Open Source Tools

I laughed; I cried; I scared my co-workers.

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Why I am not writing today

…porcupine quills…

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Largely Irrelevant Link of the Day

I would like to share…

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We need this (so does everyone)

Seth blogs about letting your product sell itself through measuring its effectiveness because measuring creates awareness and awareness sells (if your product is any good and so the awareness is positive).

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Lessons From Chevy

Given the viral nature of the internet, something that is interesting, easy, and amusing will tend to spread quickly. However, due to the nature of most people, something that is also satirical or controversial is going to spread even faster.

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