Jon poined me at an article at MarketingVox reporting on a study coming out of KnowledgeStorm and Universal McCann that indicates that more than 53% of professionals’ purchasing decisions are impacted by content they read on blogs.
A different study by PQ Media shows that ad spending in blogs, podcasts, and RSS feeds has more than [...]

There’s a lovely little recycled paper company in Wales with a slightly different approach to paper making and with tongue firmly planted in cheek. Their showcase product is Sheep Poo Paper! By allowing the sheep to pre-process cellulose, they can then easily separate it out into pulp suitable for papermaking and fertilizer to grow more [...]

Anita at Small Business Trends speaks out against the stampede towards certain types of Consumer Generated Media. For most businesses, the flashy, big budget, high-tech efforts of Chevy or Mastercard just aren’t reasonable. So Anita reminds us of the more basic version of CGM: the Testimonial.
This form of customer feedback is quite a bit less [...]

I’ve been having great fun with our software this week - so much so, in fact, that I have officially termed it "tasty dog food" within the company. Our latest project was a direct mail campaign to a new list of a bit over 1000 names. Among other things, we want to test what kind [...]

We’ve been playing a lot with words this week — datasheet, a couple of direct mail campaigns, rewrites of this and that — and Robert asked me to come up with a few words to summarize our product. After writing my 100 words (approx.), I emailed it around for others to bang on and polish. [...]

A little while back when researching In-N-Out burger’s packaging, I discovered that they have a ’secret’ menu. Now, I am informed (via Seth) that Starbucks does, too. I’m not entirely sure that I agree with the article writer’s premise that hiding choices helps consumers, but it’s prevalent enough that it can’t be hurting the companies much.

…is like Pushing a Rope… but only a little bit because, sometimes, it does work.

Robert DeMarco, one of our sales guys, is gearing up to run the marathon in San Francisco. Check out his Fat Guy to Run Marathon page.