This must be a branding issue.

Last night, I went to see Pirates of the Carribean with my husband and discovered that our local AMC appears to have gone from the slideshow format pre-movie ads to a video format. You’d think that this expanded format would give the advertisers a chance to make a deeper impression but I’m not certain it has worked all that well.

Having successful campaigns and booths is all very well, and it’s what we’re driving towards, but getting your hands dirty learning what works for you and what needs to be tweaked can be really satisfying.

I was working for an ACD (automatic call distributor) company when CRM was introduced. In fact, I had a co-worker who claimed that our company coined the acronym.

Last night, I went through the drive-through at the local Taco Bell to bring home dinner. The last few times I’ve gone there, they have puzzled me.

Here we are at the booth. From left to right: Brittany, Angela, Jon and James.
In other news, I continue to work on revisions to our website (not yet posted) and we are interviewing for a Senior Manager or Director in Marketing (listed at Craigslist).
And, of course, we are happily analyzing our impressions of the show [...]

You collect data on your leads and customers. You want to use this data to offer them more relevant communications and offers. The problem occurs when your latest ouvre collides with their desire for privacy and a reasonable expectation that you will handle their data with care and respect.
As I recently noted, an unexpected email [...]

All day today, Brittany and I have been putting the finishing touches on our DM Days pre-registration mailing and demo. If you are pre-registered for DM Days, please look for our mailing to arrive soon and then come visit your personalized URL.
If you are planning to attend DM Days but didn’t pre-register (or registered only [...]