We were recently in New York exhibiting at the DM Days conference, “Uncover Tomorrow’s Opportunities”. It was good gathering of people and companies from all over in the world of direct marketing from printers, marketing specialists and lots of data providers.

After extensively reviewing our current website along with our Search engine marketing (SEM) efforts, we could finally come up with an action plan. Our goal, at least in the next 2 months, is to get our rankings past the 1 million mark (That’ll be an improvement of 4 million positions in a few months!).

a simple tool like a marketing calendar can increase the effectiveness of marketing campaigns. The benefits of doing so, include organizing, categorizing and setting priorities for campaigns, spot gaps where customers and prospects are left untouched and to access the effectiveness of each campaigns.

Bill Hartzer brings out very aptly in his website, that having content that someone likes, hates or thinks is funny or even controversial makes them more likely to link to it. This is very similar to what we will be doing to increase our own website rankings and search engine optimization (SEO) efforts.
Understanding that connecting your site [...]

Most marketers in a B2B world, often get confused about how to reach their customers best. Many use marketing methods that thrive in a B2C environment but fail miserably when selling to businesses, corporations and enterprises.
For that same reason, I recommend you check out this blog: Buzz marketing for technology. It has useful resources for [...]

Ever had people say to you “wow, you guys have a great product, but we’ve never heard of you”? That’s what you usually get when you cross the plateau between your initial customer segments and your subsequent ones. You really want to send out 10,000 emails a day to reach a larger number of customers that you feel will really benefit from your product, but you know it doesn’t work that way.

B.L Ochman recently wrote in her blog an entry "Innovation in Advertising Won’t Come From Google or Any Big Agency" which talks about the next big thing in advertising. Her call for relevancy in ads in the traditional media resonates with what we do at L2.
We recently started working on developing a 3 tips follow-up to [...]

Since we’ve launched our search engine campaign, we’ve spent a large amount of time monitoring and adjusting our CPCs and evaluating keywords and ad content and monitoring where our visitors come from. Using very elaborate analytics software, we have also been able to monitor our own corporate website better and this has given us a [...]