We frequently espouse the benefits of having a personalized digital marketing campaign, citing the clear benefits of increased campaign response and ROI, ability to track responses even to a direct mail campaign and using the benefits of multi-channel (or cross media) campaigns. At the same time, we help shape our client/ partners expectations of their digital marketing program, helping them understand that it also involves building up your brand, reputation and keeps your product in the minds of the customer for when they make their purchase.

I’ve just chanced upon Marzar’s business sharing portal. From what i’ve seen as a user so far, the site is a pretty good place to connect with other professionals from the same industry. Their groups allow you to meet other marketing professionals in areas like direct marketing, small business transitions, digitial marketing, consulting, etc.

Most marketers would probably resonate with this feeling, that while cleaning a datalist might be desirable, at times it may be require too much time and expense. The solution to this problem and also the key to increasing response rates, lie in the process of direct marketing. Here are a few ways to use multi-variate, direct marketing campaigns to continually refine datalist and maximize responses relative to costs for each customer segment.

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A startup launching today, will help its subscribers kill off the junk mail that arrive in their mailboxes. A large chunk of it comes from credit card companies offering you more credit cards, whether you qualify for them at all. It seems mass marketing, even if its personalized, is the poison of choice for credit card companies.

We have used our own product, FUSE, to conduct A/B testing on subject lines, variable content, imagery, links among others. With this knowledge, we recently launched our Fuseblade email campaign where we significantly increased our response rates above the industry average.

With this simple information, we make it easier to initiate contact with prospective leads, finding out more about them in the subsequent follow-up and increase our response and conversion rates along the way.

The marketing world has very quickly evolved to lead generation over the web, incorporating web 2.0 tools into your website/ product, establishing your presence in Search Engine Optimization (SEO) and Search Engine Marketing (SEM), corporate blogging and use of Wikis.