Last week we talked about how geolocation is catching the attention of everyone in the industry. We mentioned that our own platform Fuse has the ability to implement this tool. Currently Will Vuong and I are working on revamping our demo application, Trident, and one of the demo campaigns showcased within will demonstrate this capability.

As you all know, a marketing campaign is doomed to fail if the message is untargeted. So let’s take a look at the latest cross-platform buzz sweeping the industry — geolocation applications. This geographical intelligence technology is changing the way marketing works, it uses the power and vastness of the Internet and mobile smartphones to impact what people do as well as where they end up physically.

Coming up on August 10-11 is the 2 day InterACT! Conference presented by InfoTrends and we at L2 will be there in Rosemont, Illinois, to showcase our cross media solution Fuse. InterACT! is a two day program designed for designed for marketers, agencies and customer publishers, as well as print/marketing services providers interested in improving how they interact with their customers and prospects… (more details).

It is unsurprising that the printing industry might find themselves in a strange sort of limbo in the advent of new media and technological integration. This industry relies heavily on traditional mediums and now print media is quickly losing readers and advertisers to newer mediums such as I-Phones, I-Pads and laptops. During the 2009 recession panic, print companies did not know what to do or where to go, and many people were laid off because of fear, convinced it was the only way to survive. What is the way to survival for these companies?

Upon starting my internship at L2, I was anticipating an intimidating and massive line-up of stuff to learn and acclimate myself with concerning the company’s mission, software (Fuse), and clients. I was prepared to take notes and memorize everything to a T, so that by the time I was assigned to a real project, I would have a strong understanding of how things are done around here.

I was surprised and pleased to find that my learning process was simply to start “doing,” such as taking part in meetings, listening, and working on my intern project. I was already able to apply my knowledge from my academic courses and prior professional endeavors to solve problems, and I felt competent enough to engage in meetings. In completing my third week here, I’ve certainly achieved a lot more than I was expecting to already, and now I’m ready to delve into the Trident application head first.

Hello, I’m Shela Xu and I just recently came onboard the L2 team as a marketing intern. I am pursuing a BS in Electronic Media Arts and Communications with a minor in Marketing at Rensselaer Polytechnic Institute.

The program at my school is quite interdisciplinary in regards to new media and communications so I am really excited about working with L2 and its Fuse integrated marketing platform because the product’s cross-media approach lines up perfectly with what I’ve been learning.