I am honored to be a speaker at this year’s On Demand Conference. As the conference approaches, I just wanted to give everyone a preview of the topic I will be speaking about.
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“Eating the Whole Whale”: How to Sell and Support Multi-Layered Companies
Today, keeping your most valued client relationships requires the means to [...]
We used to have Neighborhoods in this country. People who lived on the same street as you, kids played together and went to the same school, and became part of your social fabric. Some of them you liked, some of them you mildly tolerated, but you basically got along, because it was best for the [...]
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Frequently, at L2, we hear about client concerns about the potential of TOO MUCH personalization, and “Creepy” possibilities in communication.
Recently, while looking on the web, I found this at TPM.
http://tpmmuckraker.talkingpointsmemo.com/2009/05/the_fatal_attraction_method_of_debt_collection.php
But to say that this is over the line is an understatement. It is not only poor customer policy, it is poor human behavior, and borders on the sociopathic, what this company did to this customer. Her late payments, or failure to pay do not permit grey moral operations on the part of the company. One person’s wrongs do not sanctify detrimental action by another person, let alone a corporation.
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I got really tired of people thinking we were printers, print brokers, a DM Agency, etc.
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CD Baby, try it, you will like it.
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I had to travel from Graph Expo (Chicago) to DMA (San Francisco) and the difference was stark. Graph Expo was turning into a Marketing Show, where every printer is trying to change into a communications service company, and the technology companies there reflected that. The show was alive and quite vibrant. DMA was much tamer, [...]
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Check out W.R.’s favorite site:
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June 12th is "Avoid Owls Day" in Eltuvia, where everyone hides inside to make sure that they are not scooped up by these rampaging feathered members of the bird kingdom, and play chess. As such, minimal typing is allowed, and only to express regret for those lost in the past year to these faux-wise menaces, [...]
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