Love Child: How to make sure your channel marketing program is not misunderstood by the channel you are trying to help, and not seen as “different from the rest” by your Executive Team. (This is what happens when I listen to the Supremes on the 60’s radio station)
The Problem:
If you have to stop and look at what is the best of all possible worlds for channel marketers (and the Enterprises that support them) it would be the one stop, the destination, the store…that let them take care of promoting their business while using tool that was officially blessed by the Enterprise they are representing, and made everyone more money.
This has always been easier said than done. Every single time “The Enterprise” thinks they have the secret combination that will make their channel sales people happy and help them sell lots of product…
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Why Twitter???
I ask that to myself frequently. I am not a big twitter fan. I don’t enjoy twits (yes…I said twit, not tweet. If your name is Twitter, the shortened version of that is twit. You should have called yourself Tweeter if you wanted to send Tweets), and for the most part, what I see on Twitter makes sense when you call it a “twit”.
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As the On Demand conference approaches in a few weeks, I would like to share the content of the presentation I will be giving at the conference.
The title of my presentation is, “Eating the Whole Whale”
So, what does “Eating the Whole Whale” mean, anyway? It conjures up some pretty strange images to say the least! A man, with a bib, knife fork and salt shaker stands on the beach of a deserted island, licking his lips and hoping that a passing whale will stop in for an instant lunch…that’s more the stuff of cartoons than…
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I am honored to be a speaker at this year’s On Demand Conference. As the conference approaches, I just wanted to give everyone a preview of the topic I will be speaking about.
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“Eating the Whole Whale”: How to Sell and Support Multi-Layered Companies
Today, keeping your most valued client relationships requires the means to [...]
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We used to have Neighborhoods in this country. People who lived on the same street as you, kids played together and went to the same school, and became part of your social fabric. Some of them you liked, some of them you mildly tolerated, but you basically got along, because it was best for the [...]
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Frequently, at L2, we hear about client concerns about the potential of TOO MUCH personalization, and “Creepy” possibilities in communication.
Recently, while looking on the web, I found this at TPM.
http://tpmmuckraker.talkingpointsmemo.com/2009/05/the_fatal_attraction_method_of_debt_collection.php
But to say that this is over the line is an understatement. It is not only poor customer policy, it is poor human behavior, and borders on the sociopathic, what this company did to this customer. Her late payments, or failure to pay do not permit grey moral operations on the part of the company. One person’s wrongs do not sanctify detrimental action by another person, let alone a corporation.
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I got really tired of people thinking we were printers, print brokers, a DM Agency, etc.
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CD Baby, try it, you will like it.
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