Prior to the launch of a new digital press, Konica Minolta Canada’s business solutions division needed an integrated solution to produce a channel marketing campaign that combined corporate marketing efforts with local sales offices to present a united marketing effort to prospects and existing customers.

L2, Inc. worked closely with Konica to develop a customized, integrated campaign solution to combine on and offline communications. The solution was a fully branded, Automated Marketing Portal (AMP) for Konica, powered by L2’s proprietary cross media marketing platform, FUSE^TM.

The latest QR Code campaign for Unilever’s Clear Shampoo in Thailand has resulted in a viral explosion of over 10 million hits. The campaign objective was to raise awareness for healthy scalps, while promoting Unilever’s latest hair care product. A local agency, Lowe Thailand, created the campaign where a “Guerilla Troop,” each member with a QR Code shaved into the back of their heads, was deployed onto the streets of Bangkok…

If you are a marketer or a marketing services provider, the chances are you have some experience with “personalization.” Some of you may know how to capitalize on it fully and some of you “think” you do. Whether if you are an expert or novice, understanding and being aware of the extraordinary benefits…

Like most marketing services providers (and marketers), integrating Quick Response (QR) Codes are like venturing into uncharted waters. Yes, some have already used and yield successful results with this new medium, but majority of the marketing spectrum is still trying to figure it out.

Here is a list of frequently asked questions that our customers have about QR codes…

QR codes are designed to have a 30% leeway for poor image capturing or scanning… this means slight visual alterations can be made to customize QR Codes (e.g. slapping your logo on top of it, etc.).

Before any customization experiments are done, it is important to understand the different parts…

Having the ability to track the source of traffic is essential to better understanding the performance of each push medium you have initiated for the campaign. With a wide variety of readily available tracking tools, such as Google Analytics (tracking tools are also available inside FUSE), there is no reason why…

With the increasing popularity of quick response (QR) codes, more and more marketing service providers are anxious to offer the service to their clients. The question is, how can this new medium be effectively incorporated to generate optimal results for each campaign?
The Printing Industries of America and L2, Inc. are co sponsoring
‘QR Codes -Your Roadmap [...]

When launching cross media campaigns, it is too often that anticipated response rates are solely based on past performances, general statistics or even wild guesses. What about the wide array of variables that can occur between the delivery of the message and when the target responds? Unanticipated variables are detrimental to generating high response rates. This is all assuming that a qualified list is being used, there is a relevant offer, inertia exceeds friction etc…