L2 has recently hosted a webinar with the Printing Industries of America, “Deep Dive into Cross Media Applications.” Presented by our CEO, Wrich Printz, the webinar focuses on the critical elements of building successful cross media applications to fulfill client objectives…

The annual Graph Expo Conference is just around the corner. Showcasing the latest equipment, services and technology, the conference will attract thousands of print and marketing professionals. For more information about the 2010 Graph Expo Conference, click here.

As demand increases for cross media marketing services, more and more vendors (MSPs and PSPs) are anxious to acquire the best software solution to accommodate client needs… but as we all know, when anxious, we tend to make “not so ideal” or even bad decisions.

There are plenty of great software solutions that are available in the market, but there are things you should be cautious about when searching for a solution…

In cross media marketing, we are always looking for new ways to communicate with higher levels of engagement. With 3D being the latest hype in visual entertainment (movies), will it also be adapted as an ingredient of engagement for cross media marketing in the near future?

With the mass release of hi-def 3D TVs this summer, 3D commercials are probably already in the making. Imagine watching a TV commercial and having the product or the website URL popping out of the screen.

In conjunction with the upcoming Offset and Beyond Conference, the Printing Industries of America (PIA) is offering a free live webinar, “Selling Through the Storm.” It is co-hosted by L2, Inc and is presented by our CEO, Wrich Printz.

“What is the open rate?” The daunting question that never seems to go away. There is always so much stress over open rates with email campaigns. The obvious reason is the message will never be seen if people don’t open their emails. So we spend most of our time crafting a subject line that we hope would be appealing enough to increase the open rate by another 2%, totaling up to 4.5%.

I have recently posted a case study our CEO, Wrich Printz, had presented at the Cross Media West Conference last month. The case study explores insights on adapting, yielding successful results and pitfalls to watch for in cross media marketing campaigns.

We are proud to announce the official integration of our cross media platform, Fuse, with USADATA. This initiative enables print and marketing services providers to more effectively increase their marketing reach with customizable Fuse applications.