I am a frequent visitor to Starbucks… just as I am heavy user of Facebook… just as I am obsessed with swiping my finger across my iPhone. It is common that I do all three things at the same time. As I am standing in line or waiting for my drink at Starbucks, I would [...]

Just like the thousands of other entities, we  also have a facebook profile. Its not for a sales guy or any member of our marketing team, but for our solution, Fuse.  Some of you are “friends”, and those who are not… feel free to connect.
Other than various links, videos, and articles that are posted on [...]

For those of you who are tired of going through emails, tweets, facebook posts, Digg articles, RSS feeds, outlook calendars…. it is time to move on to a different medium for the second half of Monday. Grab a cup of cold coffee and a stale donut from the break room, sit back and watch some videos.
My [...]

What is the “right” solution for your cross media marketing needs? It can be a daunting process trying to figure that out. Depending on what each vendor is pitching to the market, the cross media marketing challenge is presented differently. No doubt, each vendor will tell you their solution is the “right” solution for your [...]

Imagine if the guy in the picture is knocking on your front door or is walking into your office with a briefcase. More than certain, your reaction would be, “annoying salesman is trying to sale me something I don’t need.” Half way through his pitch, you would probably tell him you are not interested and [...]

So, why are some of us still reluctant to use PURLs as an ingredient in our direct marketing mix. Does it not generate higher response rates than GURLs or CURLs ? Is it not cost efficient? Implementation is difficult and time consuming? If you nodded and/or answered “yes” to any of these questions, you probably [...]

What is the point of speaking to someone who has no way of speaking back to you? How would you know what their thoughts are on what you just told them? Did they even hear you at all? Might as well be talking to a wall!
Everyone, at least I assume, understands the concept of “communication” [...]

I believe, as a marketer, ultimately my job is to motivate people… motivate people to pay attention to our brand, motivate people to find out more about our product, motivate people to buy our product, motivate people to continue using our product, and the list goes on…
As a consumer, we only respond to marketing messages [...]