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We, as marketers, can all agree that design (use of graphic elements) is an important part of marketing communications. This is true because we, as humans, are extremely visual. We judge others based on the way they dress, assume colorful edibles are delicious and often consume products that have a fancy packaging. When deciding on [...]

For those of you who have not yet had an opportunity to visit HP’s MarketSplash site, you should. It is basically a one stop, web based, design and print fulfillment service for small to medium sized businesses. Users are able to order custom or pre-made marketing creatives (business cards, postcards, letters etc…) on the site. [...]

As I was taking out the trash this past weekend, I realized how much marketing $$$ was being thrown away. I decided to pull out all the direct mail pieces from the trash bag and sort through them. Every piece was composed of different offers, content and images. After a brief examination, I realized a [...]

While browsing though my RSS feeds this morning, I came across an interesting, but dubious article. It was an article written by Eric Clemons, Professor of Operations & Information Management at The Wharton School of the University of Pennsylvania. The article, Why Advertising is Failing on the Internet, strongly expresses the Internet will shatter all [...]

Finding out detailed information about your prospects is made easier everyday. If you are currently using services like Hoovers, Linked In, Jigsaw etc.. You should check out TheOfficialBoard. This new service will provide users with the organization chart to the largest companies. It is basically a report of who the executives are, who reports to [...]

I found this while cruising the web. It is sponsored by HP and content is provided by various experts in the marketing field. When I say experts, I mean “experts”… Guy Kawasaki (check out his new R8), Dane Carlson, John Jantsch and more. It contains information on topics varying from brand strategies to creating marketing [...]

The conversion rate, in marketing terms, is not rocket science. Simple formulas can equate to the optimal conversion rate. Depending on the initiative and objective, there are multiple formulas that will give you the conversion rate you are looking for. I cannot say which formula works for which objectives, but I can tell you a [...]

The current economic conditions, intensity of rivalry and reduced consumer spending makes all marketing initiatives seem like uphill battles. As veterans of marketing wars, you are all probably accustomed to fighting uphill battles. Fighting under the overcast of massive media clouds and content contamination, maybe uphill battles are the only battles in a marketing war. [...]