#1 Include a ‘hook’

Is there a good enough reason to respond to your campaign? This doesn’t always have to be a discount, but there needs to be a compelling reason for your recipients to act now, rather than later. Depending on your audience, a limited time offer may help boost your campaign response. (Be one of the first 25 to respond)

#2 Improve your campaign designs

You’ll be surprised how a little improvement to your campaign designs can make a world of difference. If you feel you’ve hit a glass ceiling in campaign response, check if your design is up-to-par and figure out ways to improve the design.

#3 Make it viral

You’re never going to get everyone on your list to respond to your campaign. But when you include viral elements that allow recipients to share your campaign with people they know, especially those that would benefit most. Then you can grow your list and increase the ROI from your campaign.

People like to share, make it easy for them to do so.

#4 Improve your campaign tracking

Check if you’re making the right offers, using the right campaign message and sending to the right customer segments. With more elaborate tracking, you can identify those that are most likely to respond to follow-up messaging of the same type. This data will also help you increase your marketing spend on the people most likely to buy from you.

#5 Keep in touch

If you only send messages to your customers/prospects when you have something good to say, then your messages are going to be relevant.

 The caveat? Make sure you have something good to say (often).

People easily forget you if they only hear from you once or twice a year. What’s a good gauge for how often your campaigns should go out? Test.