I have recently posted a case study our CEO, Wrich Printz, had presented at the Cross Media West Conference last month. The case study explores insights on adapting, yielding successful results and pitfalls to watch for in cross media marketing campaigns.

The example presented in the case study does not talk about a multi-million dollar campaign, but a small budget campaign done by a local marketing agency, Atomic Media Works. Atomic’s campaign objective was to drive customers to schedule service appointments with the local Nissan dealership.

Atomic faced several challenges while initiating the campaign:

• Nissan’s customer data list was not up to date
• Targeting customers who has not visited the dealership for over 2 years
• Budget was minimal
• Required to track responses from both web and print collateral

Through the case study, see how Atomic Media Works adapted a cross media strategy to over come the stated challenges, yielded successful results and avoided common pitfalls.

Enjoy

-Willv