L2 has one of the most popular whitepapers
According to the DMA, L2 has the second most popular whitepaper on the DMA’s website.
L2’s whitepaper, ‘8 Tips for Selling a Direct Marketing Campaign‘ is even more relevant today then it was when it was written a year ago.
The 8 tips were written to help marketers and marketing service providers sell that initial direct marketing campaign and convince colleagues/ bosses/ or sometimes themselves of the effectiveness of direct marketing campaigns.
If you have yet to adopt 1to1, personalized and targeted marketing campaigns, then these 8 tips are for you.
Tip 1: Help them understand the motivation for direct marketing campaigns
Tip 2: Help align their expectations
Tip 3: Sell the approach of work less, earn more
Tip 4: No, or little, software to learn
Tip 5: Work with their existing media
Tip 6: Use past success stories to help them visualize their own success
Tip 7: Give them the tools to help sell their customers
Tip 8: Don’t stop at the ’sale’
Download the whitepaper: “8 Tips for Selling a Direct Marketing Campaign“
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Just wait until they get a chance to read my “Climbing the Multi-Channel Mountain” white paper! (ok, so…you will have written it…I will just get the credit. I am so famous now I get you to ghost write me!)