Prior to the launch of a new bizhub PRESS, Konica Minolta Canada’s business solutions division needed an integrated solution to produce a channel marketing campaign that combined corporate marketing efforts with local sales offices to present a united marketing effort to prospects and existing customers.

L2, Inc. worked closely with Konica to develop a customized, integrated campaign solution to combine on and offline communications. The solution was a fully branded, Automated Marketing Portal (AMP) for Konica, powered by L2’s proprietary cross media marketing platform, FUSE^TM.

Konica was able to achieve a 3:1 increase in lead conversion. The AMP solution was designed to engage field sales reps to participate in integrated campaigns. Providing them access to a web marketing portal, sales reps were able to add customers/contacts to Konica’s campaign stream and personalize collateral (emails and pURLs) for each recipient.

Responses analysis showed the significant impact of sales reps joining into the marketing efforts - it was a strong driver for conversion.

Click here to read more about the AMP solution and Konica’s campaign statistics.

Willv