For those of you who are looking for some inspiration for your next cross media/multi-touch/multi-channel campaign, here is a case study everyone can take something away from. PIP Printing and Marketing Services had recently initiated a multi-touch, cross media campaign that generated a phenomenal 27% response rate.

The mastermind behind the campaign is Zachary (Zach) Schwartz,  director of business and project development for PIP Printing and Marketing Services. The objective of the campaign was to generate attendees for an industry wide event hosted by PIP. The objective may be simple, but the approach is nothing short of a well planned and well executed, integrated campaign strategy.

Integrating web, print and phone, Zach was able to transform invitations into a conversations and customer data into intelligence. A 27% response rate was not a surprise, but an expectation.

Take a moment and skim through… you might learn something from Zach’s multi-touch strategy.

Click here to view and download

…Yes, the entire campaign was powered by our solution, Fuse… but lets not let this posting be about what solution was used, and focus on the strategy and execution of a successful multi-touch, cross media campaign.

Enjoy!

-Willv