Deliver multi-channel retail applications with L2's FAVAR program

Tomorrow, L2 is releasing a story to the press. You, readers of The Better Response Blog, will get a heads-up before anyone else.

Over the last month or so, L2 has been building demo applications for the retail space, in anticipation of a rebound in sales volumes.

A report by the Research and Market’s identified “Providing value that improves the customer experience” as the key to sales growth in the retail space.

Why is this interesting?

For a long time now, people like Seth Godin and Chris Brogan have been touting customer value and relationship marketing not just as an ideal but as the central focus of marketing efforts. We have also said this in the past, marketing applications that integrate social and viral elements together with web-to-print, personalized marketing and targeted campaigns should be the focus of marketing.

Retail marketers, more than most, need this now. They need to reconnect their brand with their customers in a way that not only builds relationships and loyalty but also boost current sales.

The applications L2 is releasing allow retail marketers to do so, using coupon marketing, geo-location services to find the nearest store and features to spread the word.

The retail applications are available to retail marketers and marketing service providers under L2’s Fuse Advanced Value Added Reseller (FAVAR) program. See FAVAR.L2soft.com