I have recently posted a case study our CEO, Wrich Printz, had presented at the Cross Media West Conference last month. The case study explores insights on adapting, yielding successful results and pitfalls to watch for in cross media marketing campaigns.
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#1 Include a ‘hook’
Is there a good enough reason to respond to your campaign? This doesn’t always have to be a discount, but there needs to be a compelling reason for your recipients to act now, rather than later. Depending on your audience, a limited time offer may help boost your campaign response. (Be one [...]
For those of you who are looking for some inspiration for your next cross media/multi-touch/multi-channel campaign, here is a case study everyone can take something away from. PIP Printing and Marketing Services had recently initiated a multi-touch, cross media campaign that generated a phenomenal 27% response rate.
The mastermind behind the campaign is Zachary (Zach) Schwartz, [...]
So often marketers take an either-or approach to marketing channels. Either email or direct mail, either PPC or traditional print ads, either Html or text, either facebook or youtube, you get the point.
The innovative marketers (like yourself), know marketing channels work best when they’re integrated.
The guys at Marketing Sherpa recently posted a campaign case study for a minor league baseball team that were trying to sell tickets to a playoff game. They used email marketing first with a text email message and then with a well-designed HTML message.
They got a tremendous 56.9% conversion from those who visited the static landing page.
The lesson - don’t be fixed on what you think works. Explore new marketing channels and new ways of using old marketing channels to get phenomenal campaign success.
Related posts:
The great email divide
Multi-channel + Interaction = Conversion
It’s all about the channel (Contains IQ Question)
Lifting the lid on 1:1 campaigns
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Tomorrow, L2 is releasing a story to the press. You, readers of The Better Response Blog, will get a heads-up before anyone else.
Over the last month or so, L2 has been building demo applications for the retail space, in anticipation of a rebound in sales volumes.
A report by the Research and Market’s identified “Providing value that improves the customer experience” as the key to sales growth in the retail space.
Why is this interesting?
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Often the greatest divides result from the simplest of things. 1 chromosome in your DNA, the continuous flow of a river or whether your prospects enable images in their emails.
Whether you are marketing B2B or B2C this problem is the same, but the solution is very simple.
Send email messages in the right format to everyone on your list!
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According to the DMA, L2 has the second most popular whitepaper on the DMA’s website.
L2’s whitepaper, ‘8 Tips for Selling a Direct Marketing Campaign’ is even more relevant today then it was when it was written a year ago.
The 8 tips were written to help marketers and marketing service providers sell that initial direct marketing campaign and convince colleagues/ bosses/ or sometimes themselves of the effectiveness of direct marketing campaigns.
If you have yet to adopt 1to1, personalized and targeted marketing campaigns, then these 8 tips are for you.
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Catch Wrich at On-demand!
Wrich Printz, CEO of L2, Inc. will be presenting “Climbing the Multi-Channel Mountain Without Falling Off: Insights From Industry Experts” at On-demand 2009.
• How to prepare and test personalized multi-channel campaigns.
• How to leverage CRM information to drive campaigns.
• Tips to create a marketing system that includes sales.
• How to profit from personalized digital communication.
• Current practices in cross-channel marketing.
Join us at the “Becoming a Marketing Provider Track” on Tuesday 31st of March (3:30pm) at room 203A.
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