Prior to the launch of a new digital press, Konica Minolta Canada’s business solutions division needed an integrated solution to produce a channel marketing campaign that combined corporate marketing efforts with local sales offices to present a united marketing effort to prospects and existing customers.
L2, Inc. worked closely with Konica to develop a customized, integrated campaign solution to combine on and offline communications. The solution was a fully branded, Automated Marketing Portal (AMP) for Konica, powered by L2’s proprietary cross media marketing platform, FUSETM.
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L2 has recently hosted a webinar with the Printing Industries of America, “Deep Dive into Cross Media Applications.” Presented by our CEO, Wrich Printz, the webinar focuses on the critical elements of building successful cross media applications to fulfill client objectives…
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I have recently posted a case study our CEO, Wrich Printz, had presented at the Cross Media West Conference last month. The case study explores insights on adapting, yielding successful results and pitfalls to watch for in cross media marketing campaigns.
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#1 Include a ‘hook’
Is there a good enough reason to respond to your campaign? This doesn’t always have to be a discount, but there needs to be a compelling reason for your recipients to act now, rather than later. Depending on your audience, a limited time offer may help boost your campaign response. (Be one [...]
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For those of you who are looking for some inspiration for your next cross media/multi-touch/multi-channel campaign, here is a case study everyone can take something away from. PIP Printing and Marketing Services had recently initiated a multi-touch, cross media campaign that generated a phenomenal 27% response rate.
The mastermind behind the campaign is Zachary (Zach) Schwartz, [...]
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So often marketers take an either-or approach to marketing channels. Either email or direct mail, either PPC or traditional print ads, either Html or text, either facebook or youtube, you get the point.
The innovative marketers (like yourself), know marketing channels work best when they’re integrated.
The guys at Marketing Sherpa recently posted a campaign case study for a minor league baseball team that were trying to sell tickets to a playoff game. They used email marketing first with a text email message and then with a well-designed HTML message.
They got a tremendous 56.9% conversion from those who visited the static landing page.
The lesson - don’t be fixed on what you think works. Explore new marketing channels and new ways of using old marketing channels to get phenomenal campaign success.
Related posts:
The great email divide
Multi-channel + Interaction = Conversion
It’s all about the channel (Contains IQ Question)
Lifting the lid on 1:1 campaigns
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Tomorrow, L2 is releasing a story to the press. You, readers of The Better Response Blog, will get a heads-up before anyone else.
Over the last month or so, L2 has been building demo applications for the retail space, in anticipation of a rebound in sales volumes.
A report by the Research and Market’s identified “Providing value that improves the customer experience” as the key to sales growth in the retail space.
Why is this interesting?
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Often the greatest divides result from the simplest of things. 1 chromosome in your DNA, the continuous flow of a river or whether your prospects enable images in their emails.
Whether you are marketing B2B or B2C this problem is the same, but the solution is very simple.
Send email messages in the right format to everyone on your list!
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