According to the DMA, L2 has the second most popular whitepaper on the DMA’s website.
L2’s whitepaper, ‘8 Tips for Selling a Direct Marketing Campaign’ is even more relevant today then it was when it was written a year ago.
The 8 tips were written to help marketers and marketing service providers sell that initial direct marketing campaign and convince colleagues/ bosses/ or sometimes themselves of the effectiveness of direct marketing campaigns.
If you have yet to adopt 1to1, personalized and targeted marketing campaigns, then these 8 tips are for you.
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Catch Wrich at On-demand!
Wrich Printz, CEO of L2, Inc. will be presenting “Climbing the Multi-Channel Mountain Without Falling Off: Insights From Industry Experts” at On-demand 2009.
• How to prepare and test personalized multi-channel campaigns.
• How to leverage CRM information to drive campaigns.
• Tips to create a marketing system that includes sales.
• How to profit from personalized digital communication.
• Current practices in cross-channel marketing.
Join us at the “Becoming a Marketing Provider Track” on Tuesday 31st of March (3:30pm) at room 203A.
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With this simple information, we make it easier to initiate contact with prospective leads, finding out more about them in the subsequent follow-up and increase our response and conversion rates along the way.
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It’s so wrong, I couldn’t even stomach coming up with a cutesy title. AOL releases 600,000+ members searches in the name of acedemia, masking user names with numbers, it’s shocking what you can learn.
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The first and most important tip is to make your content all about the the reader - solve their problems or make them money. When time and attention are limited, your newsletter should offer obvious benefits right up front.
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