Prior to the launch of a new digital press, Konica Minolta Canada’s business solutions division needed an integrated solution to produce a channel marketing campaign that combined corporate marketing efforts with local sales offices to present a united marketing effort to prospects and existing customers.
L2, Inc. worked closely with Konica to develop a customized, integrated campaign solution to combine on and offline communications. The solution was a fully branded, Automated Marketing Portal (AMP) for Konica, powered by L2’s proprietary cross media marketing platform, FUSETM.
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Love Child: How to make sure your channel marketing program is not misunderstood by the channel you are trying to help, and not seen as “different from the rest” by your Executive Team. (This is what happens when I listen to the Supremes on the 60’s radio station)
The Problem:
If you have to stop and look at what is the best of all possible worlds for channel marketers (and the Enterprises that support them) it would be the one stop, the destination, the store…that let them take care of promoting their business while using tool that was officially blessed by the Enterprise they are representing, and made everyone more money.
This has always been easier said than done. Every single time “The Enterprise” thinks they have the secret combination that will make their channel sales people happy and help them sell lots of product…
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Like most marketing services providers (and marketers), integrating Quick Response (QR) Codes are like venturing into uncharted waters. Yes, some have already used and yield successful results with this new medium, but majority of the marketing spectrum is still trying to figure it out.
Here is a list of frequently asked questions that our customers have about QR codes…
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When launching cross media campaigns, it is too often that anticipated response rates are solely based on past performances, general statistics or even wild guesses. What about the wide array of variables that can occur between the delivery of the message and when the target responds? Unanticipated variables are detrimental to generating high response rates. This is all assuming that a qualified list is being used, there is a relevant offer, inertia exceeds friction etc…
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Programmers know what flow charts are, as do many other process-oriented professionals. Planning cross media marketing campaigns, like programming, requires the anticipation of variables. For example, what if the target visited their landing page, but did not fill out their information because they had to respond to a phone call they got? Are you able to tell that where the variable occurred during the response process? The key is to have a plan for all anticipated variables before they are encountered. This is why flowcharts can be useful.
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L2 has recently hosted a webinar with the Printing Industries of America, “Deep Dive into Cross Media Applications.” Presented by our CEO, Wrich Printz, the webinar focuses on the critical elements of building successful cross media applications to fulfill client objectives…
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Hi, my name is Jeremy Lee, an engineering intern at L2, Inc and currently an undergraduate at the National University of Singapore. Today, I am excited to share with you our new feature coming soon to our cross media platform, Fuse.
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As the On Demand conference approaches in a few weeks, I would like to share the content of the presentation I will be giving at the conference.
The title of my presentation is, “Eating the Whole Whale”
So, what does “Eating the Whole Whale” mean, anyway? It conjures up some pretty strange images to say the least! A man, with a bib, knife fork and salt shaker stands on the beach of a deserted island, licking his lips and hoping that a passing whale will stop in for an instant lunch…that’s more the stuff of cartoons than…
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