Just like the thousands of other entities, we also have a facebook profile. Its not for a sales guy or any member of our marketing team, but for our solution, Fuse. Some of you are “friends”, and those who are not… feel free to connect.
Other than various links, videos, and articles that are posted on [...]
What is the “right” solution for your cross media marketing needs? It can be a daunting process trying to figure that out. Depending on what each vendor is pitching to the market, the cross media marketing challenge is presented differently. No doubt, each vendor will tell you their solution is the “right” solution for your [...]
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So, why are some of us still reluctant to use PURLs as an ingredient in our direct marketing mix. Does it not generate higher response rates than GURLs or CURLs ? Is it not cost efficient? Implementation is difficult and time consuming? If you nodded and/or answered “yes” to any of these questions, you probably [...]
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