With the increasing popularity of quick response (QR) codes, more and more marketing service providers are anxious to offer the service to their clients. The question is, how can this new medium be effectively incorporated to generate optimal results for each campaign?
The Printing Industries of America and L2, Inc. are co sponsoring
‘QR Codes -Your Roadmap [...]
When launching cross media campaigns, it is too often that anticipated response rates are solely based on past performances, general statistics or even wild guesses. What about the wide array of variables that can occur between the delivery of the message and when the target responds? Unanticipated variables are detrimental to generating high response rates. This is all assuming that a qualified list is being used, there is a relevant offer, inertia exceeds friction etc…
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L2 has recently hosted a webinar with the Printing Industries of America, “Deep Dive into Cross Media Applications.” Presented by our CEO, Wrich Printz, the webinar focuses on the critical elements of building successful cross media applications to fulfill client objectives…
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As you all know, a marketing campaign is doomed to fail if the message is untargeted. So let’s take a look at the latest cross-platform buzz sweeping the industry — geolocation applications. This geographical intelligence technology is changing the way marketing works, it uses the power and vastness of the Internet and mobile smartphones to impact what people do as well as where they end up physically.
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In cross media marketing, we are always looking for new ways to communicate with higher levels of engagement. With 3D being the latest hype in visual entertainment (movies), will it also be adapted as an ingredient of engagement for cross media marketing in the near future?
With the mass release of hi-def 3D TVs this summer, 3D commercials are probably already in the making. Imagine watching a TV commercial and having the product or the website URL popping out of the screen.
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“What is the open rate?” The daunting question that never seems to go away. There is always so much stress over open rates with email campaigns. The obvious reason is the message will never be seen if people don’t open their emails. So we spend most of our time crafting a subject line that we hope would be appealing enough to increase the open rate by another 2%, totaling up to 4.5%.
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I am honored to be a speaker at this year’s On Demand Conference. As the conference approaches, I just wanted to give everyone a preview of the topic I will be speaking about.
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“Eating the Whole Whale”: How to Sell and Support Multi-Layered Companies
Today, keeping your most valued client relationships requires the means to [...]
As a multi-channel/cross media technology provider, we have witnessed many great and successful campaigns launched by our customers … and then there were some that… I wouldn’t call a complete failure, but are not really a success.
“Then HOW do I launch a successful multi-channel campaign?” you may ask. Well, quite frankly, there is no single correct answer to the “how” question. It is rather a series of answers to a series of other questions that will give you the answer to the “how” question.
More than often, multi-channel campaigns don’t achieve successful results, because not enough questions were answered before answering the “how” question.
Here is a list of questions I have compiled from some of the customers who have launched multiple successful campaigns…
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