Hey, I don’t want to oversell it or toot our own horn too much because we are still just a little fish in a great big pond but…
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Archive for the ‘ Direct Mail ’ Category
The trends and the new technologies that have been brought to direct mail are, in my opinion, symptomatic of the increasingly complex and noisy world that we are dealing with in industrialized countries.
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The idea behind this demo is that a hotel/resort chain is marketing to their guests to verify current information and promote a return trip. The initiating piece would be a thank you email with a personal URL.
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Holy Moly we’re a hit!
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The awareness of event-driven or triggered marketing (sometimes called ‘dialog marketing’) is on a rise.
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