Why Twitter???
I ask that to myself frequently. I am not a big twitter fan. I don’t enjoy twits (yes…I said twit, not tweet. If your name is Twitter, the shortened version of that is twit. You should have called yourself Tweeter if you wanted to send Tweets), and for the most part, what I see on Twitter makes sense when you call it a “twit”.
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If you are a marketer or a marketing services provider, the chances are you have some experience with “personalization.” Some of you may know how to capitalize on it fully and some of you “think” you do. Whether if you are an expert or novice, understanding and being aware of the extraordinary benefits…
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QR codes are designed to have a 30% leeway for poor image capturing or scanning… this means slight visual alterations can be made to customize QR Codes (e.g. slapping your logo on top of it, etc.).
Before any customization experiments are done, it is important to understand the different parts…
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The annual Graph Expo Conference is just around the corner. Showcasing the latest equipment, services and technology, the conference will attract thousands of print and marketing professionals. For more information about the 2010 Graph Expo Conference, click here.
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In cross media marketing, we are always looking for new ways to communicate with higher levels of engagement. With 3D being the latest hype in visual entertainment (movies), will it also be adapted as an ingredient of engagement for cross media marketing in the near future?
With the mass release of hi-def 3D TVs this summer, 3D commercials are probably already in the making. Imagine watching a TV commercial and having the product or the website URL popping out of the screen.
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In conjunction with the upcoming Offset and Beyond Conference, the Printing Industries of America (PIA) is offering a free live webinar, “Selling Through the Storm.” It is co-hosted by L2, Inc and is presented by our CEO, Wrich Printz.
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“What is the open rate?” The daunting question that never seems to go away. There is always so much stress over open rates with email campaigns. The obvious reason is the message will never be seen if people don’t open their emails. So we spend most of our time crafting a subject line that we hope would be appealing enough to increase the open rate by another 2%, totaling up to 4.5%.
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As the On Demand conference approaches in a few weeks, I would like to share the content of the presentation I will be giving at the conference.
The title of my presentation is, “Eating the Whole Whale”
So, what does “Eating the Whole Whale” mean, anyway? It conjures up some pretty strange images to say the least! A man, with a bib, knife fork and salt shaker stands on the beach of a deserted island, licking his lips and hoping that a passing whale will stop in for an instant lunch…that’s more the stuff of cartoons than…
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