PostalJournal.com, an online postal forum, was officially launched yesterday through the collaborating efforts of mailing, postal and marketing organizations.
Parties involved in launching the site include: The Association for Postal Commerce (PostCom), the Mailing and Fulfillment Service Association, the Envelope Manufacturers Association, Direct Marketing Association and Direct Communications Group.
The forum’s objective is to explore the state of the US Postal Services in the nation’s future communications and economic infrastructure. The forum also serves as a portal for creating and exchanging ideas about the industry, without the influence of professional affiliations.
The site contains a variety of conference presentations, reports, and papers by industry experts. If mail is an important part of your marketing and operational efforts, It’s a bookmark you should save.
Check it out:
http://www.postaljournal.com/
-Willv
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If you [...]
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For those of you who are looking for some inspiration for your next cross media/multi-touch/multi-channel campaign, here is a case study everyone can take something away from. PIP Printing and Marketing Services had recently initiated a multi-touch, cross media campaign that generated a phenomenal 27% response rate.
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Oh My BluePie!
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If you have been following our blog, you [...]
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Personalized URLs is a popular ingredient in direct marketing mixes. The popularity is spawned by various benefits the medium offers marketers, primarily higher response rates. The list of benefits continues to grow as personalized URLs become more personalized and more robust, eventually evolving into a new breed of communication portals.
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