I’ve seen a lot of stuff written on other marketing blogs about the US election. While most came off as fluff, Al ries makes some convincing points on his monthly post on Adage about what marketers can learn from Obama’s campaign.
Some good points Al made:
- The average guy with the right message can take on large corporations (watch out Google!)
- Sticking to the same message. Telling it often makes it stick.
- The keywords you use and own matters!
- Differentiate from your competitor
- Simplicity, consistency and relevance are key to campaign success!
Note: A huge budget helps too, but we don’t all have that.
Read more from his post at http://adage.com/columns/article?article_id=132237
Rohit Bhagava included a good visual analysis of Obama’s campaign, highlighting the flexibility and use of buttons. Check out his post at the influential marketing blog
Saw this event on the Tornado Marketing Blog.
Join the trio in a call this friday 24th October. Sign up even if you cannot make the call and get the recording link.
Sign up here: http://www.authorteleseminars.com/tribes2.html
Here’s a description of the live call from the sign up page.
On Friday, October 24 at 1pm Eastern Time, meet NY Times bestselling author, Seth Godin, and learn why it’s more profitable, powerful and productive to be a leader rather than to sit back and do nothing. You’ll discover why you already have the skills you need to make an incredible difference and how you can start leading right now.
You’ll not only hear from Seth, but get to hear from two other inspiring leaders who know exactly what it means to effectively lead a tribe:
- John Jantsch, bestselling author of Duct Tape Marketing and columnist for Entrepreneur magazine
- Dave Lakhani, author of Persuasion, Power of an Hour and Subliminal Persuasion
That’s 100 million views on youtube for Avril Lavigne’s Girlfriend music video. It is the first viral video to cross that mark and is stunning for essential a “commercial product” meant to sell CDs.
See it here: http://www.youtube.com/watch?v=cQ25-glGRzI
its a pity that there are no links anywhere to buy her latest CDs. No updates of a new album release. Nothing on “The best damn tour“. Nothing that immediately converts these staggering numbers into increased sales or even to pass useful information to her fans about an upcoming concert or performance (she just performed in Singapore 2 days ago).
Granted the publicity and revenue sharing is already phenomenal, but still some wasted opportunity has not been seized. And while Avril has already performed for Nissan’s live sets on Yahoo music, nothing for google or youtube.
Kudos to the marketer at RCA records who woke up one day and said, people are already uploading her videos, why don’t we make one official. But I would really like to see a link to a page with updates for avril fans that is not more than one click away. That would make this even more exceptional.
On a side note: I remember when Avril first launched this album some of her fans were stunned by the change in music style. The lesson for marketers: Sometimes you just have to get it out there and wait for the response.
