Prior to the launch of a new digital press, Konica Minolta Canada’s business solutions division needed an integrated solution to produce a channel marketing campaign that combined corporate marketing efforts with local sales offices to present a united marketing effort to prospects and existing customers.
L2, Inc. worked closely with Konica to develop a customized, integrated campaign solution to combine on and offline communications. The solution was a fully branded, Automated Marketing Portal (AMP) for Konica, powered by L2’s proprietary cross media marketing platform, FUSETM.
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Love Child: How to make sure your channel marketing program is not misunderstood by the channel you are trying to help, and not seen as “different from the rest” by your Executive Team. (This is what happens when I listen to the Supremes on the 60’s radio station)
The Problem:
If you have to stop and look at what is the best of all possible worlds for channel marketers (and the Enterprises that support them) it would be the one stop, the destination, the store…that let them take care of promoting their business while using tool that was officially blessed by the Enterprise they are representing, and made everyone more money.
This has always been easier said than done. Every single time “The Enterprise” thinks they have the secret combination that will make their channel sales people happy and help them sell lots of product…
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The latest QR Code campaign for Unilever’s Clear Shampoo in Thailand has resulted in a viral explosion of over 10 million hits. The campaign objective was to raise awareness for healthy scalps, while promoting Unilever’s latest hair care product. A local agency, Lowe Thailand, created the campaign where a “Guerilla Troop,” each member with a QR Code shaved into the back of their heads, was deployed onto the streets of Bangkok…
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Why Twitter???
I ask that to myself frequently. I am not a big twitter fan. I don’t enjoy twits (yes…I said twit, not tweet. If your name is Twitter, the shortened version of that is twit. You should have called yourself Tweeter if you wanted to send Tweets), and for the most part, what I see on Twitter makes sense when you call it a “twit”.
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If you are a marketer or a marketing services provider, the chances are you have some experience with “personalization.” Some of you may know how to capitalize on it fully and some of you “think” you do. Whether if you are an expert or novice, understanding and being aware of the extraordinary benefits…
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Like most marketing services providers (and marketers), integrating Quick Response (QR) Codes are like venturing into uncharted waters. Yes, some have already used and yield successful results with this new medium, but majority of the marketing spectrum is still trying to figure it out.
Here is a list of frequently asked questions that our customers have about QR codes…
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Having the ability to track the source of traffic is essential to better understanding the performance of each push medium you have initiated for the campaign. With a wide variety of readily available tracking tools, such as Google Analytics (tracking tools are also available inside FUSE), there is no reason why…
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When launching cross media campaigns, it is too often that anticipated response rates are solely based on past performances, general statistics or even wild guesses. What about the wide array of variables that can occur between the delivery of the message and when the target responds? Unanticipated variables are detrimental to generating high response rates. This is all assuming that a qualified list is being used, there is a relevant offer, inertia exceeds friction etc…
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