I follow CopyBlogger quite religiously. 80,000 readers do that too. Why?
Because as marketers, writing effective copy is an important skill. Yes anyone can write copy, but does your copy convert?
Full article by Jason Cohen on CopyBlogger: 10 secrets to more magnetic copy
Here are some highlights from the article
- Don’t hedge
Writing copy that is strictly true makes your writing become soft and pudgy. Only write impact sentences that capture attention.
- Brevity
Write copy that is entertaining and easy on the eyes. Anything more than a few sentences gets ignored, just like the salesy public speaker.
- Tell a story
Surprise Surprise, people do not respond to features, sales talk, they respond to stories. Tell a story that captures the benefits of your product and you have a captive audience.
Full article: 10 secrets to more magnetic copy
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If you [...]
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#1 Include a ‘hook’
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For those of you who are looking for some inspiration for your next cross media/multi-touch/multi-channel campaign, here is a case study everyone can take something away from. PIP Printing and Marketing Services had recently initiated a multi-touch, cross media campaign that generated a phenomenal 27% response rate.
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What are the key stats you track in a campaign?
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When you analyze a campaign, track who opted-out [...]
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It is no surprise that a lot of marketers and marketing service providers don’t fully understand what cross media marketing applications are. Have you ever tried searching for the term “cross media marketing” or “cross media applications?” None of the results really provide you with a clear explanation or accessible examples.
We at L2 have taken [...]
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A preview from our latest personalized URL strategy article:
One of the jobs of any marketing professional is to make sure that the explosions generated by any marketing campaign are controlled and kept to a minimum. Everyone wants an “explosion of customer interest”, but no one wants a “firestorm of customer complaints” or an “eruption of [...]
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This week, we announced the launch of the personalized URL strategy guide.
We’ve posted it up on Slideshare for you to view or download.
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