Programmers know what flow charts are, as do many other process-oriented professionals. Planning cross media marketing campaigns, like programming, requires the anticipation of variables. For example, what if the target visited their landing page, but did not fill out their information because they had to respond to a phone call they got? Are you able to tell that where the variable occurred during the response process? The key is to have a plan for all anticipated variables before they are encountered. This is why flowcharts can be useful.
Tweet this Post:
Cool marketing campaigns that engage recipients and keep their interest piqued tend to require sophisticated business logic.
Our platform, Fuse, allows users to define business logic using an internal language called Fusescript.
Recently we have given Fusescript a boost by allowing function definitions. Functions provide a more systematic approach to implementing business rules.
Tweet this Post:
Finding duplicate names in large data lists can be time consuming. There are formulas that can be written in Excel to search previous columns for the same name but can be tedious. This is not the way to go if you have multiple lists with thousands of records.
Tweet this Post:
L2 has recently hosted a webinar with the Printing Industries of America, “Deep Dive into Cross Media Applications.” Presented by our CEO, Wrich Printz, the webinar focuses on the critical elements of building successful cross media applications to fulfill client objectives…
Tweet this Post:
L2, Inc. and The Printing Industries of America presents “Deep Dive into Cross Media Applications,” a webinar exploring the technical and business insights of cross media applications. This is the 2nd of a series of webinars designed to help marketing and print services providers transition into cross media solutions providers.
“Deep Dive into Cross Media Applications” will [...]
Tweet this Post:
Last week we talked about how geolocation is catching the attention of everyone in the industry. We mentioned that our own platform Fuse has the ability to implement this tool. Currently Will Vuong and I are working on revamping our demo application, Trident, and one of the demo campaigns showcased within will demonstrate this capability.
Tweet this Post:
As you all know, a marketing campaign is doomed to fail if the message is untargeted. So let’s take a look at the latest cross-platform buzz sweeping the industry — geolocation applications. This geographical intelligence technology is changing the way marketing works, it uses the power and vastness of the Internet and mobile smartphones to impact what people do as well as where they end up physically.
Tweet this Post:
As demand increases for cross media marketing services, more and more vendors (MSPs and PSPs) are anxious to acquire the best software solution to accommodate client needs… but as we all know, when anxious, we tend to make “not so ideal” or even bad decisions.
There are plenty of great software solutions that are available in the market, but there are things you should be cautious about when searching for a solution…
Tweet this Post:
