Just how much attention do you pay to making each touch point of your campaigns relevant?
What are the preferred channels of communication for each target segment? Does your messaging speak their language? Is the offer a solution to what they think their problems are? Are you communicating to the decision maker or the influencer?
If you [...]
For those of you who are looking for some inspiration for your next cross media/multi-touch/multi-channel campaign, here is a case study everyone can take something away from. PIP Printing and Marketing Services had recently initiated a multi-touch, cross media campaign that generated a phenomenal 27% response rate.
The mastermind behind the campaign is Zachary (Zach) Schwartz, [...]
Oh My BluePie!
You have turned the heads of many cross media marketing fans and professionals… hopefully it’s not the, what some believe to be, provocative images that resulted in such remarkable responses.
From design to features, you have provided different perspectives on implementing cross media marketing applications. Even as a ‘demo’ application, you have received recognition [...]
Experience the power of Fuse through our award winning demo app, My BluePie. Showcasing the Fuse technology, My BluePie was crowned a winner of an Web2 Awards by the Printing Industries of America. Judged on several criteria, from design to technology, My BluePie scored well above its competition.
If you have been following our blog, you [...]
It is no surprise that a lot of marketers and marketing service providers don’t fully understand what cross media marketing applications are. Have you ever tried searching for the term “cross media marketing” or “cross media applications?” None of the results really provide you with a clear explanation or accessible examples.
We at L2 have taken [...]
This week, we announced the launch of the personalized URL strategy guide.
We’ve posted it up on Slideshare for you to view or download.
We were originally inspired to produce the guide when we saw marketers making the mistake of relying too much on the “URL” rather than the true benefits of using personalized URLs in an [...]
Personalized URLs is a popular ingredient in direct marketing mixes. The popularity is spawned by various benefits the medium offers marketers, primarily higher response rates. The list of benefits continues to grow as personalized URLs become more personalized and more robust, eventually evolving into a new breed of communication portals.
Simply attaching a name to the [...]
So often marketers take an either-or approach to marketing channels. Either email or direct mail, either PPC or traditional print ads, either Html or text, either facebook or youtube, you get the point.
The innovative marketers (like yourself), know marketing channels work best when they’re integrated.
The guys at Marketing Sherpa recently posted a campaign case study for a minor league baseball team that were trying to sell tickets to a playoff game. They used email marketing first with a text email message and then with a well-designed HTML message.
They got a tremendous 56.9% conversion from those who visited the static landing page.
The lesson - don’t be fixed on what you think works. Explore new marketing channels and new ways of using old marketing channels to get phenomenal campaign success.
Related posts:
The great email divide
Multi-channel + Interaction = Conversion
It’s all about the channel (Contains IQ Question)
Lifting the lid on 1:1 campaigns
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