Coming up on August 10-11 is the 2 day InterACT! Conference presented by InfoTrends and we at L2 will be there in Rosemont, Illinois, to showcase our cross media solution Fuse. InterACT! is a two day program designed for designed for marketers, agencies and customer publishers, as well as print/marketing services providers interested in improving how they interact with their customers and prospects… (more details).
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It is unsurprising that the printing industry might find themselves in a strange sort of limbo in the advent of new media and technological integration. This industry relies heavily on traditional mediums and now print media is quickly losing readers and advertisers to newer mediums such as I-Phones, I-Pads and laptops. During the 2009 recession panic, print companies did not know what to do or where to go, and many people were laid off because of fear, convinced it was the only way to survive. What is the way to survival for these companies?
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Upon starting my internship at L2, I was anticipating an intimidating and massive line-up of stuff to learn and acclimate myself with concerning the company’s mission, software (Fuse), and clients. I was prepared to take notes and memorize everything to a T, so that by the time I was assigned to a real project, I would have a strong understanding of how things are done around here.
I was surprised and pleased to find that my learning process was simply to start “doing,” such as taking part in meetings, listening, and working on my intern project. I was already able to apply my knowledge from my academic courses and prior professional endeavors to solve problems, and I felt competent enough to engage in meetings. In completing my third week here, I’ve certainly achieved a lot more than I was expecting to already, and now I’m ready to delve into the Trident application head first.
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Hello, I’m Shela Xu and I just recently came onboard the L2 team as a marketing intern. I am pursuing a BS in Electronic Media Arts and Communications with a minor in Marketing at Rensselaer Polytechnic Institute.
The program at my school is quite interdisciplinary in regards to new media and communications so I am really excited about working with L2 and its Fuse integrated marketing platform because the product’s cross-media approach lines up perfectly with what I’ve been learning.
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In cross media marketing, we are always looking for new ways to communicate with higher levels of engagement. With 3D being the latest hype in visual entertainment (movies), will it also be adapted as an ingredient of engagement for cross media marketing in the near future?
With the mass release of hi-def 3D TVs this summer, 3D commercials are probably already in the making. Imagine watching a TV commercial and having the product or the website URL popping out of the screen.
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“What is the open rate?” The daunting question that never seems to go away. There is always so much stress over open rates with email campaigns. The obvious reason is the message will never be seen if people don’t open their emails. So we spend most of our time crafting a subject line that we hope would be appealing enough to increase the open rate by another 2%, totaling up to 4.5%.
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I have recently posted a case study our CEO, Wrich Printz, had presented at the Cross Media West Conference last month. The case study explores insights on adapting, yielding successful results and pitfalls to watch for in cross media marketing campaigns.
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