Looks like Jonathan is planning to write posts on indicators of poor marketing copy and I am greatly looking forward to it.
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Archive for the ‘ Marketing ’ Category
There’s an actual interactive billboard up and working in Canada.
GM, maker of the Chevy Tahoe, is losing less money than they did last year. They also appear to be opening up to listening to their customers with the launch of a new, non-executive blog. We’ll have to wait and see if it actually makes a [...]
The first, last, and most important rule in event marketing is to know your list. Keep it clean and shiny because a well-managed list is your best friend and greatest asset.
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Holy Moly we’re a hit!
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The awareness of event-driven or triggered marketing (sometimes called ‘dialog marketing’) is on a rise.
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This blog has now been officially migrated to its new platform and it will email out passwords.
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It’s a short article.
To make a short story shorter, AOL is the main advocate of an email ‘pay-to-play’ initiative. It involves allowing marketers to pay to have their email bypass spam filters. And AOL has apparently blocked a bunch of the emails protesting the idea.
Now, aside from this being funny as hell and illustrating one [...]
One of the greatest bastions of one-way marketing is on its way to becoming two-way.
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