If you are a marketer or a marketing services provider, the chances are you have some experience with “personalization.” Some of you may know how to capitalize on it fully and some of you “think” you do. Whether if you are an expert or novice, understanding and being aware of the extraordinary benefits…
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Cool marketing campaigns that engage recipients and keep their interest piqued tend to require sophisticated business logic.
Our platform, Fuse, allows users to define business logic using an internal language called Fusescript.
Recently we have given Fusescript a boost by allowing function definitions. Functions provide a more systematic approach to implementing business rules.
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L2 has recently hosted a webinar with the Printing Industries of America, “Deep Dive into Cross Media Applications.” Presented by our CEO, Wrich Printz, the webinar focuses on the critical elements of building successful cross media applications to fulfill client objectives…
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It is unsurprising that the printing industry might find themselves in a strange sort of limbo in the advent of new media and technological integration. This industry relies heavily on traditional mediums and now print media is quickly losing readers and advertisers to newer mediums such as I-Phones, I-Pads and laptops. During the 2009 recession panic, print companies did not know what to do or where to go, and many people were laid off because of fear, convinced it was the only way to survive. What is the way to survival for these companies?
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Hello, I’m Shela Xu and I just recently came onboard the L2 team as a marketing intern. I am pursuing a BS in Electronic Media Arts and Communications with a minor in Marketing at Rensselaer Polytechnic Institute.
The program at my school is quite interdisciplinary in regards to new media and communications so I am really excited about working with L2 and its Fuse integrated marketing platform because the product’s cross-media approach lines up perfectly with what I’ve been learning.
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In cross media marketing, we are always looking for new ways to communicate with higher levels of engagement. With 3D being the latest hype in visual entertainment (movies), will it also be adapted as an ingredient of engagement for cross media marketing in the near future?
With the mass release of hi-def 3D TVs this summer, 3D commercials are probably already in the making. Imagine watching a TV commercial and having the product or the website URL popping out of the screen.
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As the demand and limits of variable data publishing (VDP) continue to advance, more questions arise. Most of you understand the concept of VDP, but some of you may be wondering about the following…
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One of the keys to succeeding in cross media marketing is “relevance.” If you religiously follow marketing blogs and news sites, you have probably read more than enough articles and posting about “relevance.” If not, here are some postings/articles you should consider reading:
Relevance in Marketing - Rohit Bhargava @ WebProNews
The Importance of Marketing Relevance - William King @ Content Caboodle
B2B Marketing in 2010: Focus on Three Key Issues - Mark Eardley @ The Long Hello
Email marketing content ‘to become more relevant’ - @ DirectNews
This is Getting Personal… - Michael Fleischner @ The Marketing Blog
The thing is, most of them only review the importance of relevance, and very few actually explore the logistics of implementation. I recently came across an article on DM News that focuses on the three biggest hurdles to achieving relevance in marketing…
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