As the demand and limits of variable data publishing (VDP) continue to advance, more questions arise. Most of you understand the concept of VDP, but some of you may be wondering about the following…
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Archive for the ‘ Personalization ’ Category
One of the keys to succeeding in cross media marketing is “relevance.” If you religiously follow marketing blogs and news sites, you have probably read more than enough articles and posting about “relevance.” If not, here are some postings/articles you should consider reading:
Relevance in Marketing - Rohit Bhargava @ WebProNews
The Importance of Marketing Relevance - William King @ Content Caboodle
B2B Marketing in 2010: Focus on Three Key Issues - Mark Eardley @ The Long Hello
Email marketing content ‘to become more relevant’ - @ DirectNews
This is Getting Personal… - Michael Fleischner @ The Marketing Blog
The thing is, most of them only review the importance of relevance, and very few actually explore the logistics of implementation. I recently came across an article on DM News that focuses on the three biggest hurdles to achieving relevance in marketing…
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“Did you bring your passport?”
As you were travelling this holiday break. Inevitably, you would have asked/been asked this question before you head to the airport. Despite the endless hours of packing, the only one thing you really need for your trip, is your passport (or ID).
What’s the equivalent for marketing campaigns?
When you really narrow down your plans for your marketing campaigns for 2010. What is the one thing that you really need for successful campaigns? We say, it’s technology, campaign technology in particular.
Why? When used effectively, technology can make your campaigns more:
- Interactive
- Novel
- Response-inducing
Just how much attention do you pay to making each touch point of your campaigns relevant?
What are the preferred channels of communication for each target segment? Does your messaging speak their language? Is the offer a solution to what they think their problems are? Are you communicating to the decision maker or the influencer?
If you [...]
#1 Include a ‘hook’
Is there a good enough reason to respond to your campaign? This doesn’t always have to be a discount, but there needs to be a compelling reason for your recipients to act now, rather than later. Depending on your audience, a limited time offer may help boost your campaign response. (Be one [...]
Experience the power of Fuse through our award winning demo app, My BluePie. Showcasing the Fuse technology, My BluePie was crowned a winner of an Web2 Awards by the Printing Industries of America. Judged on several criteria, from design to technology, My BluePie scored well above its competition.
If you have been following our blog, you [...]
It is no surprise that a lot of marketers and marketing service providers don’t fully understand what cross media marketing applications are. Have you ever tried searching for the term “cross media marketing” or “cross media applications?” None of the results really provide you with a clear explanation or accessible examples.
We at L2 have taken [...]
This week, we announced the launch of the personalized URL strategy guide.
We’ve posted it up on Slideshare for you to view or download.
We were originally inspired to produce the guide when we saw marketers making the mistake of relying too much on the “URL” rather than the true benefits of using personalized URLs in an [...]
