“Did you bring your passport?”
As you were travelling this holiday break. Inevitably, you would have asked/been asked this question before you head to the airport. Despite the endless hours of packing, the only one thing you really need for your trip, is your passport (or ID).
What’s the equivalent for marketing campaigns?
When you really narrow down your plans for your marketing campaigns for 2010. What is the one thing that you really need for successful campaigns? We say, it’s technology, campaign technology in particular.
Why? When used effectively, technology can make your campaigns more:
- Interactive
- Novel
- Response-inducing
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Just how much attention do you pay to making each touch point of your campaigns relevant?
What are the preferred channels of communication for each target segment? Does your messaging speak their language? Is the offer a solution to what they think their problems are? Are you communicating to the decision maker or the influencer?
If you [...]
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#1 Include a ‘hook’
Is there a good enough reason to respond to your campaign? This doesn’t always have to be a discount, but there needs to be a compelling reason for your recipients to act now, rather than later. Depending on your audience, a limited time offer may help boost your campaign response. (Be one [...]
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Experience the power of Fuse through our award winning demo app, My BluePie. Showcasing the Fuse technology, My BluePie was crowned a winner of an Web2 Awards by the Printing Industries of America. Judged on several criteria, from design to technology, My BluePie scored well above its competition.
If you have been following our blog, you [...]
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It is no surprise that a lot of marketers and marketing service providers don’t fully understand what cross media marketing applications are. Have you ever tried searching for the term “cross media marketing” or “cross media applications?” None of the results really provide you with a clear explanation or accessible examples.
We at L2 have taken [...]
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This week, we announced the launch of the personalized URL strategy guide.
We’ve posted it up on Slideshare for you to view or download.
We were originally inspired to produce the guide when we saw marketers making the mistake of relying too much on the “URL” rather than the true benefits of using personalized URLs in an [...]
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We’re one of the biggest advocates for using technology to make sure your messages are relevant to each recipient.
I thought it’ll be interesting to explore what happens when marketers choose mass marketing tactics (from the recipients point of view).
Angering a blogger with mass marketing:
Jonathan Fields posts an entire conversation with a PR person over a mass marketing email he received twice! Read the full post.
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Personalized URLs are not a made-to-order magic trick you can buy from the store and immediately get results for your business.
Like all marketing tools you use, personalized URLs require you to:
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think about a strategy for reaching your different customer segments
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plan on integrating your ‘magic’ personalized URLs with current media
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make a conscious effort to follow through on each message you send.
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