The trends and the new technologies that have been brought to direct mail are, in my opinion, symptomatic of the increasingly complex and noisy world that we are dealing with in industrialized countries.
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Archive for the ‘ Personalization ’ Category
The idea behind this demo is that a hotel/resort chain is marketing to their guests to verify current information and promote a return trip. The initiating piece would be a thank you email with a personal URL.
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Holy Moly we’re a hit!
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The awareness of event-driven or triggered marketing (sometimes called ‘dialog marketing’) is on a rise.
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We know that geotargeting works; it’s one of the simplest forms of personalization. You *may* be good enough to sell ice to eskimos, but why not make your life easier?
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