As some of you may know, the Cross Media West Conference, part of PMA 2010, is coming up in a couple of weeks. It is a one day event with a focus on multi-media integration. There will be exhibits and presentations dedicated to various aspects of cross media marketing: VDP, web-to-print, multi-channel strategies, personalized urls etc… more details
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As the demand and limits of variable data publishing (VDP) continue to advance, more questions arise. Most of you understand the concept of VDP, but some of you may be wondering about the following…
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For those of you who are looking for some inspiration for your next cross media/multi-touch/multi-channel campaign, here is a case study everyone can take something away from. PIP Printing and Marketing Services had recently initiated a multi-touch, cross media campaign that generated a phenomenal 27% response rate.
The mastermind behind the campaign is Zachary (Zach) Schwartz, [...]
Oh My BluePie!
You have turned the heads of many cross media marketing fans and professionals… hopefully it’s not the, what some believe to be, provocative images that resulted in such remarkable responses.
From design to features, you have provided different perspectives on implementing cross media marketing applications. Even as a ‘demo’ application, you have received recognition [...]
Experience the power of Fuse through our award winning demo app, My BluePie. Showcasing the Fuse technology, My BluePie was crowned a winner of an Web2 Awards by the Printing Industries of America. Judged on several criteria, from design to technology, My BluePie scored well above its competition.
If you have been following our blog, you [...]
According to Inc.com, Software as a Service is one of sixteen industries to be in.
According to them,
“Although software spending is expected to increase just 5 percent through 2013, the software-as-a-service niche is forecast to expand by nearly 20 percent annually over the same period, as companies continue to see the benefits of on-demand, flexible applications, according to Gartner, a market-research firm.
The industry is expected to produce $8 billion in sales by the end of this year and $16 billion by the end of 2013. The office suites categories will lead the pack this year, increasing 376 percent to $512 million.”
Here’s why you should be working with a SaaS vendor for your communication needs. As we go through this recession, marketers are realizing that marketing as we know it has to change. Consumers are more conscious and as they get distracted by increasing amounts of marketing messages, they are learning to ignore them.
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Seth Godin recently published a blog post about sunk costs. Read the post here.
Yes, in business school, they teach you that making the right decisions often means ignoring sunk costs and measuring what the cost/benefits are in the future.
There is some truth to that, but boy is it hard to ignore sunk costs! I would even say it is against human behavior to do so! Too often we dwell on decisions we make in the past and its inertia affects our decisions in the future.
For some professions, like venture capitalists, you never ignore sunk costs, for others, like printers, it is hard to do so. Using Seth Godin’s Analogy, the $10,000 property (Digital Press) could bring in more business for you than the $1,000,000 (offset press) one. Which should you invest in?
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I believe, as a marketer, ultimately my job is to motivate people… motivate people to pay attention to our brand, motivate people to find out more about our product, motivate people to buy our product, motivate people to continue using our product, and the list goes on…
As a consumer, we only respond to marketing messages [...]
