“Did you bring your passport?”
As you were travelling this holiday break. Inevitably, you would have asked/been asked this question before you head to the airport. Despite the endless hours of packing, the only one thing you really need for your trip, is your passport (or ID).
What’s the equivalent for marketing campaigns?
When you really narrow down your plans for your marketing campaigns for 2010. What is the one thing that you really need for successful campaigns? We say, it’s technology, campaign technology in particular.
Why? When used effectively, technology can make your campaigns more:
- Interactive
- Novel
- Response-inducing
Tweet this Post:
There’s social media and then there is social marketing. What’s the difference you say?
Think of social media as tools (blogs, twitter, facebook, linked-in, youtube, slideshare) that you can use to spread the word about your company, product, cause or just to share the knowledge you have and position yourself as the expert. That model is still 1-to-many, but with the opportunity for 1-to-1 conversations.
Now there’s also the reverse side, there is the email message, direct mail, sales calls, sms, print ads… that you should be using to create 1-to-1 conversations. While many think of these as traditional marketing channels, they are in fact not. They are just as much tools for making a marketing campaign social.
If you honestly believe you have something relevant to say to your prospects and customers, then they’ll want to share that message with their friends. You need to make it easy for them to do that.
Tweet this Post:
Oh My BluePie!
You have turned the heads of many cross media marketing fans and professionals… hopefully it’s not the, what some believe to be, provocative images that resulted in such remarkable responses.
From design to features, you have provided different perspectives on implementing cross media marketing applications. Even as a ‘demo’ application, you have received recognition [...]
Tweet this Post:
Personalized URLs are not a made-to-order magic trick you can buy from the store and immediately get results for your business.
Like all marketing tools you use, personalized URLs require you to:
-
think about a strategy for reaching your different customer segments
-
plan on integrating your ‘magic’ personalized URLs with current media
-
make a conscious effort to follow through on each message you send.
Tweet this Post:
I am a frequent visitor to Starbucks… just as I am heavy user of Facebook… just as I am obsessed with swiping my finger across my iPhone. It is common that I do all three things at the same time. As I am standing in line or waiting for my drink at Starbucks, I would [...]
Tweet this Post:
It may seem like a contradiction - integrating viral/social applications and 1:1 direct marketing.
Personalized direct marketing allows you to engage your customers in 1:1 communication and viral marketing seems to do the reverse (engage the community).
Yet… this ‘mismatch’ if done effectively is really a ‘match made in heaven’ for marketing professionals. Even better if the application, presentation or video is relevant to your brand and what you do.
This summer, we challenged our customers and prospects to ‘climb the multi-channel mountain’ while providing them with resources and best practices to help them prepare for the climb.
Check out the latest video “Preparing to climb the multichannel mountain” .
As a ‘carrot’ for you to view the video, we are running a “most insightful comment” contest. To take part, submit a comment about the video on Youtube and you could be having coffee on us.
Tweet this Post:
We used to have Neighborhoods in this country. People who lived on the same street as you, kids played together and went to the same school, and became part of your social fabric. Some of them you liked, some of them you mildly tolerated, but you basically got along, because it was best for the [...]
Tweet this Post:
Just like the thousands of other entities, we also have a facebook profile. Its not for a sales guy or any member of our marketing team, but for our solution, Fuse. Some of you are “friends”, and those who are not… feel free to connect.
Other than various links, videos, and articles that are posted on [...]
Tweet this Post:
