Just like the thousands of other entities, we also have a facebook profile. Its not for a sales guy or any member of our marketing team, but for our solution, Fuse. Some of you are “friends”, and those who are not… feel free to connect.
Other than various links, videos, and articles that are posted on [...]
Your customers and prospects are social. They like interacting with brands online. You already do email marketing, you already send direct mail, some of you are already creating effective multichannel marketing campaigns, but do you have the right strategy for going social?
Chris Brogan frequently blogs about social media strategy and how technology can be used to create applications that interacts with the online community.
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I believe, as a marketer, ultimately my job is to motivate people… motivate people to pay attention to our brand, motivate people to find out more about our product, motivate people to buy our product, motivate people to continue using our product, and the list goes on…
As a consumer, we only respond to marketing messages [...]
Finding out detailed information about your prospects is made easier everyday. If you are currently using services like Hoovers, Linked In, Jigsaw etc.. You should check out TheOfficialBoard. This new service will provide users with the organization chart to the largest companies. It is basically a report of who the executives are, who reports to [...]
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or how has it changed your marketing?
My friend @minxuan posted her slides on Slideshare on how twitter changed her life with a few tips that marketers that are just trying to build a following will be able to use so they don’t spend all day (away from work) on Twitter.
See her slides here…
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