The latest QR Code campaign for Unilever’s Clear Shampoo in Thailand has resulted in a viral explosion of over 10 million hits. The campaign objective was to raise awareness for healthy scalps, while promoting Unilever’s latest hair care product. A local agency, Lowe Thailand, created the campaign where a “Guerilla Troop,” each member with a QR Code shaved into the back of their heads, was deployed onto the streets of Bangkok…

Tweet this Post:

Cool marketing campaigns that engage recipients and keep their interest piqued tend to require sophisticated business logic.

Our platform, Fuse, allows users to define business logic using an internal language called Fusescript.

Recently we have given Fusescript a boost by allowing function definitions. Functions provide a more systematic approach to implementing business rules.

Tweet this Post:

Hi, my name is Jeremy Lee, an engineering intern at L2, Inc and currently an undergraduate at the National University of Singapore. Today, I am excited to share with you our new feature coming soon to our cross media platform, Fuse.

Tweet this Post:

Over the last few months Seth Godin has been busy enlisting the help of various authors, experts, business leaders and online mavens to figure out… What Matters Now.
Here are a few of my favorites…
Seth Godin:
Generosity - This year, you’ll certainly find that the more
you give the more you get.
Michael Hyatt:
Vision is the lifeblood of any [...]

Tweet this Post:

I follow CopyBlogger quite religiously. 80,000 readers do that too. Why?

Because as marketers, writing effective copy is an important skill. Yes anyone can write copy, but does your copy convert?

Full article by Jason Cohen on CopyBlogger: 10 secrets to more magnetic copy

Here are some highlights from the article

1. Don’t hedge
   Writing copy that is strictly true makes your writing become soft and pudgy. Only write impact sentences that capture attention.
2. Brevity
   Write copy that is entertaining and easy on the eyes. Anything more than a few sentences gets ignored, just like the salesy public speaker.
3. Tell a story
   Surprise Surprise, people do not respond to features, sales talk, they respond to stories. Tell a story that captures the benefits of your product and you have a captive audience.

Full article: 10 secrets to more magnetic copy

For more kick-ass marketing tips in your inbox. Subscribe to our RSS Feed.

Tweet this Post:

Oh My BluePie!
You have turned the heads of many cross media marketing fans and professionals… hopefully it’s not the, what some believe to be, provocative images that resulted in such remarkable responses.
From design to features, you have provided different perspectives on implementing cross media marketing applications. Even as a ‘demo’ application, you have received recognition [...]

Tweet this Post:

Experience the power of Fuse through our award winning demo app, My BluePie. Showcasing the Fuse technology, My BluePie was crowned a winner of an Web2 Awards by the Printing Industries of America. Judged on several criteria, from design to technology, My BluePie scored well above its competition.
If you have been following our blog, you [...]

Tweet this Post:

It is no surprise that a lot of marketers and marketing service providers don’t fully understand what cross media marketing applications are. Have you ever tried searching for the term “cross media marketing” or “cross media applications?” None of the results really provide you with a clear explanation or accessible examples.
We at L2 have taken [...]

Tweet this Post: