Over the last few months Seth Godin has been busy enlisting the help of various authors, experts, business leaders and online mavens to figure out… What Matters Now.
Here are a few of my favorites…
Seth Godin:
Generosity - This year, you’ll certainly find that the more
you give the more you get.
Michael Hyatt:
Vision is the lifeblood of any [...]

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I follow CopyBlogger quite religiously. 80,000 readers do that too. Why?

Because as marketers, writing effective copy is an important skill. Yes anyone can write copy, but does your copy convert?

Full article by Jason Cohen on CopyBlogger: 10 secrets to more magnetic copy

Here are some highlights from the article

1. Don’t hedge
   Writing copy that is strictly true makes your writing become soft and pudgy. Only write impact sentences that capture attention.
2. Brevity
   Write copy that is entertaining and easy on the eyes. Anything more than a few sentences gets ignored, just like the salesy public speaker.
3. Tell a story
   Surprise Surprise, people do not respond to features, sales talk, they respond to stories. Tell a story that captures the benefits of your product and you have a captive audience.

Full article: 10 secrets to more magnetic copy

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Oh My BluePie!
You have turned the heads of many cross media marketing fans and professionals… hopefully it’s not the, what some believe to be, provocative images that resulted in such remarkable responses.
From design to features, you have provided different perspectives on implementing cross media marketing applications. Even as a ‘demo’ application, you have received recognition [...]

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Experience the power of Fuse through our award winning demo app, My BluePie. Showcasing the Fuse technology, My BluePie was crowned a winner of an Web2 Awards by the Printing Industries of America. Judged on several criteria, from design to technology, My BluePie scored well above its competition.
If you have been following our blog, you [...]

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It is no surprise that a lot of marketers and marketing service providers don’t fully understand what cross media marketing applications are. Have you ever tried searching for the term “cross media marketing” or “cross media applications?” None of the results really provide you with a clear explanation or accessible examples.
We at L2 have taken [...]

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Personalized URLs is a popular ingredient in direct marketing mixes. The popularity is spawned by various benefits the medium offers marketers, primarily higher response rates. The list of benefits continues to grow as personalized URLs become more personalized and more robust, eventually evolving into a new breed of communication portals.
Simply attaching a name to the [...]

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Tomorrow, L2 is releasing a story to the press. You, readers of The Better Response Blog, will get a heads-up before anyone else.

Over the last month or so, L2 has been building demo applications for the retail space, in anticipation of a rebound in sales volumes.

A report by the Research and Market’s identified “Providing value that improves the customer experience” as the key to sales growth in the retail space.

Why is this interesting?

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It may seem like a contradiction - integrating viral/social applications and 1:1 direct marketing.

Personalized direct marketing allows you to engage your customers in 1:1 communication and viral marketing seems to do the reverse (engage the community).

Yet… this ‘mismatch’ if done effectively is really a ‘match made in heaven’ for marketing professionals. Even better if the application, presentation or video is relevant to your brand and what you do.

This summer, we challenged our customers and prospects to ‘climb the multi-channel mountain’ while providing them with resources and best practices to help them prepare for the climb.

Check out the latest video “Preparing to climb the multichannel mountain” .

As a ‘carrot’ for you to view the video, we are running a “most insightful comment” contest. To take part, submit a comment about the video on Youtube and you could be having coffee on us.

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