Over the last few months Seth Godin has been busy enlisting the help of various authors, experts, business leaders and online mavens to figure out… What Matters Now.
Here are a few of my favorites…
Seth Godin:
Generosity - This year, you’ll certainly find that the more
you give the more you get.
Michael Hyatt:
Vision is the lifeblood of any [...]
So often marketers take an either-or approach to marketing channels. Either email or direct mail, either PPC or traditional print ads, either Html or text, either facebook or youtube, you get the point.
The innovative marketers (like yourself), know marketing channels work best when they’re integrated.
The guys at Marketing Sherpa recently posted a campaign case study for a minor league baseball team that were trying to sell tickets to a playoff game. They used email marketing first with a text email message and then with a well-designed HTML message.
They got a tremendous 56.9% conversion from those who visited the static landing page.
The lesson - don’t be fixed on what you think works. Explore new marketing channels and new ways of using old marketing channels to get phenomenal campaign success.
Related posts:
The great email divide
Multi-channel + Interaction = Conversion
It’s all about the channel (Contains IQ Question)
Lifting the lid on 1:1 campaigns
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When you build a great application, people expect more from the next. When you market an unfinished product or launch a tasteless marketing campaign, people remember you for it. When you tout features/ benefits that are not what the customer needs, they switch off to your product.
When you find yourself struggling to out-do yourself, change brand perception or change the way people think of your product… You’re struggling with the ghosts of marketing past.
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We, as marketers, can all agree that design (use of graphic elements) is an important part of marketing communications. This is true because we, as humans, are extremely visual. We judge others based on the way they dress, assume colorful edibles are delicious and often consume products that have a fancy packaging. When deciding on [...]
