In cross media marketing, we are always looking for new ways to communicate with higher levels of engagement. With 3D being the latest hype in visual entertainment (movies), will it also be adapted as an ingredient of engagement for cross media marketing in the near future?
With the mass release of hi-def 3D TVs this summer, 3D commercials are probably already in the making. Imagine watching a TV commercial and having the product or the website URL popping out of the screen.
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“What is the open rate?” The daunting question that never seems to go away. There is always so much stress over open rates with email campaigns. The obvious reason is the message will never be seen if people don’t open their emails. So we spend most of our time crafting a subject line that we hope would be appealing enough to increase the open rate by another 2%, totaling up to 4.5%.
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One of the keys to succeeding in cross media marketing is “relevance.” If you religiously follow marketing blogs and news sites, you have probably read more than enough articles and posting about “relevance.” If not, here are some postings/articles you should consider reading:
Relevance in Marketing - Rohit Bhargava @ WebProNews
The Importance of Marketing Relevance - William King @ Content Caboodle
B2B Marketing in 2010: Focus on Three Key Issues - Mark Eardley @ The Long Hello
Email marketing content ‘to become more relevant’ - @ DirectNews
This is Getting Personal… - Michael Fleischner @ The Marketing Blog
The thing is, most of them only review the importance of relevance, and very few actually explore the logistics of implementation. I recently came across an article on DM News that focuses on the three biggest hurdles to achieving relevance in marketing…
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For those of you who are looking for some inspiration for your next cross media/multi-touch/multi-channel campaign, here is a case study everyone can take something away from. PIP Printing and Marketing Services had recently initiated a multi-touch, cross media campaign that generated a phenomenal 27% response rate.
The mastermind behind the campaign is Zachary (Zach) Schwartz, [...]
Experience the power of Fuse through our award winning demo app, My BluePie. Showcasing the Fuse technology, My BluePie was crowned a winner of an Web2 Awards by the Printing Industries of America. Judged on several criteria, from design to technology, My BluePie scored well above its competition.
If you have been following our blog, you [...]
As some of you may have read in one of our previous posts, L2 is on the verge of releasing a fully interactive, cross media demo application tailored to the retail vertical. The application, My BluePie, is designed with the objective of providing marketing service providers with a better understanding of how to build and [...]
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We’re one of the biggest advocates for using technology to make sure your messages are relevant to each recipient.
I thought it’ll be interesting to explore what happens when marketers choose mass marketing tactics (from the recipients point of view).
Angering a blogger with mass marketing:
Jonathan Fields posts an entire conversation with a PR person over a mass marketing email he received twice! Read the full post.
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