Sending yourself numerous proofs of an email campaign before it goes out is absolutely crucial. Here’s 8 mistakes (in order of how badly it can affect your response) to make sure you avoid in your email.
1. Links that are unclickable/ missing
2. Use of Spam words in the email body
3. No company address/ way to opt-out (Non-compliance with CAN-SPAM)
4. Use of unmanned “Do not reply” email addresses (Why bother to send an email that people cannot respond to?)
5. No campaign offer ( Why should they respond? )
6. Content in email and personal url does not match ( No one likes to be tricked!)
7. Incompatibility with Mozilla/ other browsers (depends on the disparity)
8. Spelling errors ( Note: Some take it more seriously than others!)
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The following are 3 simple tips to improve response from your email campaign.
1) Make your content and offer relevant
2) Get them acquinted with you
3) Be clear how you want them to respond (Call to action)
Read more about these tips in today’s email post.
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The success of your campaign will depend mainly on how well you manage 3 things.
1) Your list
2) Your creative
3) Your offer
For most marketers, the list and creative would already have been taken care of: by their agency, list broker, previous investments with their CRM and the designers in the company. The offer is the one element [...]
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In Software as a Service, we believe that the key to success still lie in service quality. Sure, the SaaS makes it cheaper than creating it in-house and more convenient than an enterprise solution, but the main benefit is the quality of service that it affords.
In a business environment that is increasingly competitive, it is still difficult to find a company that provides quality service and support for their customers. Yet this simple act goes a long way to keeping current customers happy, keeping businesses afloat and sales coming in.
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