Burger King Singapore Ad
This ad ran in Singapore, but has been ruffling feathers all around the world, especially in the US.
In an interview for marketing-interactive singapore, Jayine Chung, copywriter for Religion, the ad agency that worked on the ad, said “Our client wanted something edgy and not something you would expect from a fast-food chain“.
Do sexy messages work for your business? Definitely not with every marketing segment, but that is where variable data printing comes into play.
== Test which messages work for each marketing segment and speak to each person in a way that motivates a response. ==
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Interesting article i totally agree with the comments above. Keep us posting
Wow, this was a really quality post. In theory I’d like to write like this too - taking time and real effort to make a good article… but what can I say… I procrastinate alot and never seem to get something done.