I’ve seen a lot of stuff written on other marketing blogs about the US election. While most came off as fluff, Al ries makes some convincing points on his monthly post on Adage about what marketers can learn from Obama’s campaign.
Some good points Al made:
- The average guy with the right message can take on large corporations (watch out Google!)
- Sticking to the same message. Telling it often makes it stick.
- The keywords you use and own matters!
- Differentiate from your competitor
- Simplicity, consistency and relevance are key to campaign success!
Note: A huge budget helps too, but we don’t all have that.
Read more from his post at http://adage.com/columns/article?article_id=132237
Rohit Bhagava included a good visual analysis of Obama’s campaign, highlighting the flexibility and use of buttons. Check out his post at the influential marketing blog
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